Why is digital marketing important and essential for the growth of startups?
No one starts a business today without having a good digital marketing strategy. Indeed, digital marketing must today be at the center of any marketing strategy for any business, whatever its size. If you are just starting a business, you probably have a tight budget and a small group of employees. So you need an appropriate plan if your startup is going to grow as fast as it should.
One of the main reasons for the failure of start-ups is that they do not have an appropriate digital marketing plan. You might have a great product that everyone wants to buy, but if you don’t have an appropriate plan to let people know about your product, few people will buy it. According to CB Insights, up to 17% of failed startups can trace their failure to poor marketing. Here are some major reasons why digital marketing is important for the growth of startups:
Implies real commitment
Savvy marketers understand that they can use digital marketing to transform processes and products using technology. Digital marketing technologies give them a marketing advantage that can push a startup above its competitors. Digital marketing, especially social media marketing, has the ability to bring a startup closer to its target audience.
For example, virtually all of the marketing tactics used by the most experienced marketers on Instagram include hacking Instagram followers, which bridges the gap between a brand and those who consume its products or services. As the number of these brands on social media increases, so does the traffic that their websites receive. Flipkart reports that most of the traffic their website receives comes from their social media marketing strategies.
One of the top 10 ecommerce sites in the world, this website creates social media campaigns to engage its audience, as well as to provide information about the company and its products. Digital marketing will not only help you record sales, it will also increase the engagement of your potential customers with your brand.
Better understanding of customers
Each business must seek to understand its customers. You must tirelessly commit to providing quality products and services to your customers when and where they want. Digital marketing uses technology to improve your customer support by facilitating a better customer experience; it puts your business on the map.
You can also use digital marketing to track, monitor and analyze the behavior of your customers. This can lead to a better understanding of their needs and what you can do to meet them by making sure you optimize your messages and the way they are delivered to your customers. Therefore, your business becomes the benchmark for people looking for solutions in your niche.
