Social Media Advertising
How we can help you
We work closely with our partners to find your target audience online, create customized strategies for the platforms where they’re active, and—most importantly—monitor, test, and refine all content to ensure it’s performing efficiently.
Beutler Ink specializes in crafting every step of the social advertising experience.
Social Media Advertising Strategies
Running Ads on every social platform is different and so our strategy should be unique as well. Here we’ll break down specific strategies for each major social network :-
Facebook Advertising Strategy
When it comes to social ads, Facebook is king. Understanding how to build audiences, target specific users, retarget certain groups and measure success is key to any brand. This guide provides a great overview if you’re heading to Facebook for paid social.
Instagram Advertising Strategy
Instagram uses the Facebook Ad Manager as well–so genuinely it’s a good second step into ads on social media. However, there are plenty of nuances for Instagram advertising so bookmark this guide to get your started.
Twitter Advertising Strategy
Don’t forget about Twitter! Several brands see massive success with Twitter advertising. But just throwing ad dollars at a campaign and hoping it works isn’t a smart strategy and can result wasted money. We’ve got you covered with our Twitter advertising guide.
Snapchat Advertising Strategy
You know your demographic if you’re heading to Snapchat, but what about the basics of creating and scheduling Snapchat ads? How much do they cost? What filters are available? How do you measure success? Everything is included in this Snapchat advertising strategy.
LinkedIn Advertising Strategy
Last but certainly not least is our complete LinkedIn ads guide. Advertising to the world’s largest professional network has its tricks, but certainly its benefits as well. Learn everything you need to know about Linked ads here.
We can help you with:
Strategy: Determining the right platforms and ad types to help you nurture leads through the entire funnel
Audiences + Targeting: Using data to construct custom audiences on Facebook, Twitter, Instagram, Pinterest, and LinkedIn
Creative: Writing clever and concise ad copy that feels natural and on-brand
Design: Creating eye-catching visual assets, including illustrations, animations, photos, and videos
Testing: Refining ad iterations to find the sweet spot between low cost and high-quality conversions
Analytics: Assessing your progress through analytics reports that provide insights into both quantitative and qualitative data