We Mind Your Digital Image & Campaigen So You Can Mind Your Local Voters
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How is digital marketing useful for a politician?
India saw the use of a digital campaign in elections for the first time in the 2014 general elections. While to some extent digital marketing was seen before the 2014 elections, in the truest sense of the word, it was not until 2014 that we saw an organized effort in the digital space.
Digital marketing facilitates connection with voters and reaches the target audience at very low cost. Digital marketing integrates traditional marketing into almost all types. Young politicians understand what a young India needs and what its ambitions are. Today the world is getting young. Young people today know a lot about modern technology, they spend a lot of time on social media, so digital marketing helps the candidate a lot.
- Running Social Media (i.e. Facebook, YouTube, Instagram and Twitter, etc) Campaigns.
- Showcasing your involvement to the society.
- Video marketing, create bulk messages on Whatsapp, etc.
- Modify targeted messages.
- Reach the audience at very low cost.
- Social media played a dynamic role in deciding which party wins the most seats.
- We have the skills and knowledge to maximize the impact of social media interactions.
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Reasons for the popularity of the digital campaign in the Indian elections
For a country where door-to-door campaigning, appeasement by various methods has worked for decades, why has the digital campaign become popular in India? We could attribute these reasons
The rise of social media in India: the best way for politicians to reach young people and new voters is to reach them wherever they are in one big place – Facebook. The table below shows why reaching out to new voters were very important in the 2014 elections. Twitter is more popular with serious readers and journalists, so you should also be on Twitter.
General Elections in India
Population (in billions)
Total Number of Eligible Voters (in millions)
First Time Voters (in millions)
Percentage of eligible voters who are first time voters
|General Elections in India||2004||2009||2014||2019||2024|
|Population (in billions)||1.12||1.21||1.29||1.366||1.5|
|Total Number of Eligible Voters (in millions)||668||714||814||900||1.2|
|First Time Voters (in millions)||17||43||101||84||101|
|Percentage of eligible voters who are first time voters||2.5%||6%||8.4%||10.71%||12%|
Mobile Internet: Mobile Internet penetration has increased by leaps and bounds, especially in recent years, thanks to Reliance Jio. By advertising on mobile portals, one can reach voters in Level 2 and Level 3 (Bharat) cities, and if the message must be in the Indian language.
False narrative: The media sometimes distort the facts of a politician. The only way to control the story is to post your message on a platform you control – Facebook, Twitter, YouTube (video), Soundcloud (audio).
How we will help you to create a viral campaign?
Mahto Softwares offers a full range of professional services to political parties/candidates that help them connect with the voter. This step helps them gain the trust of questionable voters & Volunteer. Thanks to our services, the political party/candidate can communicate effectively and efficiently to his voter. The summary of our services is given below.
How it will work?
Positive online reputation
What people talk about your online party dictates how your online reputation counter moves. The more positive the posts, the more the videos are posted online on you, the more your online reputation increases. This includes all of the information that people get when they search for you or your party’s name anywhere on the Internet. Having neutral content on its own will not work because it will fail to impress your current and potential supporters. It’s about creating as much positive content as possible to make sure you stay one step ahead of the game compared to your rivals and also to allow people to see your party in a positive light
Creating Online Identity
Mahto Softwares, being one of the best search engine optimization companies in Lucknow, UP India, has years of expertise perfectly executing and managing online political campaigns. We understand that as a participating candidate, you may be seeking to influence what people hear, see or talk about you and your party on the Internet. For this, we aim to create a positive online identity. We process your social media pages such as Facebook, Instagram, LinkedIn, Twitter, etc. so that each positive activity performed is presented to the world. People like to promote candidates or causes that matter to them and by engaging your party in multiple social and social causes; you can ensure that your content is disseminated.
Nowadays, every brand needs an attractive and user-friendly website. The same goes for political parties as well as for the promotion of a certain “brand” of party. Unlike social media platforms where stories can be carried forward with a more recent feed, websites can showcase all of your achievements at once in a timeless fashion. You can tell people a “brand story” about you and your party by posting photos, videos, donation buttons, and more. Above all, with the proper SEO techniques and targeted keywords, you can also make sure that your website contains all of the positive content ranks at the top of the search engine page (SERP) results.
Mahto Softwares will offer
- Webmaster, to maintain your website
- Data Science Team, to analyze data collected during the campaign. It is best not to build complex tools, instead, use existing tools available in the market. This team can help you co-relate what is being said by the party during the campaign and how people are reacting.
- Search Engine Optimization team
- Social Media team: A very key component of the digital campaign team. Possibly the team, in shifts, may have to work 24 hours a day as the Election Day approaches. This team should use listening tools to keep an eye (or ear?) on the conversations happening on various digital platforms.
- Creative Team (Designers): To give life to the works of the writers by designing posters, banners, images for social media sharing.
- Distribution team, which typically uses SMS, Whatsapp, Facebook, Twitter to increase the reach of the messaging.
How much it will cost ?
The media sometimes distorts the facts of a politician. The only way to control the story is to post your message on the platform you control – Facebook, Twitter, YouTube (video).So we need more power to control all this.